Stop guessing. Start pricing: why SMEs need to ditch gut-feel pricing

Too many SMEs still rely on pricing based on intuition, competitor benchmarks, or “how we’ve always done it.” But pricing isn’t guesswork—it’s one of your most strategic levers. In this post, we unpack why moving to a structured pricing strategy can boost your margins and sharpen your market positioning. Bonus: a practical checklist to audit your current pricing approach.