Make profitability predictable
Most SMEs work hard, grow in revenue, and expand their customer portfolio. Yet margins often lag behind. Prices have historically increased, exceptions pile up, and decisions are too often made based on gut feeling.
Yggra helps SMEs professionalise pricing — with clarity, structure, and insights that have immediate impact. So that pricing is no longer a black box, but a powerful tool for growth.
SMEs need a pricing approach that:
is data-driven yet comprehensible
is strategically strong but practically applicable
provides structure without delaying
protects margins without losing commercial flexibility
Pricing is not a theoretical exercise. It is an integrated system of strategy, behaviour, processes, and tools.
We help SMEs to make that system clear, workable, and future-oriented.
Every SME has hidden profit leaks — often without anyone noticing.
With a pricing audit, we map out your complete margin structure.
Many companies do not have full visibility over:
margin differences between customers
price errors and inconsistencies,
incorrect or outdated prices
unchecked discount patterns
deviations between guidelines and practice
exceptions without a framework
products or segments that are structurally loss-making
Get insight into your pricing reality
request an audit
Margin Leakage: identify & stop silent profit losses
Margin leakage rarely occurs due to one large mistake. It arises from small deviations:
discounts that are applied too broadly
historical agreements that have never been revised
errors in price lists or ERP
inconsistency between sellers
insufficient follow-up on margin targets
Individually, these elements may appear harmless, but together they can sometimes cause margins to drop by several percentage points.
We identify, quantify, and eliminate profit leaks, so that your prices can finally do what they are supposed to do: protect and strengthen the margin.
Stop margin erosion
discover your profit leaks
Management and Ownership
Clear roles, clear rules, and a consistent decision-making process provide stability and trust within the commercial process.
Segmentation and differentiation
Prices tailored to customer value, willingness to pay, and segment differences — without complex tools, yet fully applicable.
Automated pricing logic
Dashboards, alerts, and insights into deviations make pricing verifiable. Problems are detected early rather than corrected late.
Transparency & Margin Monitoring
Dashboards, alerts, and insights into deviations make pricing verifiable. Problems are detected early rather than corrected late.
Deal Discipline & Sales Enablement
A clear framework for exceptions, strong pricing support for sales, and less randomness in discounts or negotiations.
This is how prices become predictable, scalable, profitable, and sustainable.
Companies that are winning today have replaced ad-hoc pricing with structured, data-driven, and automated pricing systems.
It forms:
REVENUE GROWTH
Maintain competitiveness and ensure continuous expansion.
CUSTOMER
RETENTION
Thoughtful pricing strategies promote loyalty and encourage repeat purchases.
COMPETITION
ABILITY
Stay competitive and ensure long-term growth.
COMPETITION
POSITION
Stay competitive and ensure sustainable growth.
A pricing strategy is not a document; it is a guiding framework that determines:
which customers will receive which prices
how exceptions are handled
what minimum and guideline prices are
how margin targets are monitored
how teams make decisions
We develop strategies and models that:
being logical for sales
to be consistent for customers
be clever for margin
to be scalable as you grow
No theoretical frameworks, but executable systems that are directly integrated into your daily operations.
Build a pricing model that
grows with your organization
Ongoing Pricing Optimisation: adapt pricing to market changes
Pricing never stops. Markets change. Cost prices fluctuate. Competition evolves. If pricing is not monitored, problems gradually arise that become visible only years later.
With ongoing optimisation we monitor:
margins per customer, product and segment
deviations and exceptions
quality level of price discipline
price impact of cost changes
evolution within sales behaviour
And we translate this directly into recommendations for:
model adjustments
process improvements
governance
segment updates
• pricing decisions
This keeps pricing a living system that is constantly reinforced.
Keep your pricing sharp
start ongoing optimisation
Yggra
Pricing Audit
Discover opportunities. Lay the foundation.
A pricing audit is often the quickest way to uncover hidden profits. We clearly map out where margins are being lost, which products or customers are underperforming, and where you can make immediate improvements.
We help you to:
Increase margins without raising prices “just like that”.
Identify and correct unprofitable products/services.
Make risks within your current pricing structure visible.
Base pricing decisions on clear KPIs.
Get a simple, actionable plan that makes a difference starting tomorrow.
Ideal for SMEs that want to quickly establish a healthy foundation.
Strategy & model development
Design the future of your pricing.
SMEs truly grow when pricing is no longer done on an ad-hoc basis, but becomes a strategic part of the business. We design pricing models that align with your goals, market, and customers — easy to implement, scalable, and clear.
We help you to:
Building a sustainable, future-proof pricing framework.
Using smart analytics for better decisions.
Aligning pricing structures with your growth, your costs, and market dynamics.
Calculating scenarios to see risks and opportunities in time.
For SMEs that are professionalising and want to make pricing a lasting lever.
Markets change, customers change — and so your pricing must adapt. By continuously monitoring and refining your pricing strategy, you remain competitive without constantly having to tinker with processes.
Real-time insights to use for better pricing decisions.
Quickly respond to market trends and customer behaviour.
Detect margin pressure early and avoid losses.
Maintain your competitive advantage with periodic updates & optimisations.
For SMEs that want to structurally secure their profitability.
Why SMEs choose Yggra
Companies choose Yggra because we approach pricing as an operational discipline, not as a theoretical model.
1. We speak the language of SMEs
No complex models without application.
We translate pricing into something that works in your daily reality.
2. We combine strategy with implementation
An idea is worthless if it is not executed.
We provide models, processes, and guidance.
3. We deliver insights that are immediately usable
Clear reports, tangible conclusions, strong visualisations.
4. We build a sustainable system
Not just reviewing prices once, but making pricing future-proof.
5. We ensure support within teams
Sales, management, and finance work on the same basis — without differences in interpretation.
Industry cases
Real SMEs. Real results.
Production
Historical prices, late cost updates, inconsistent discounts.
Result: +11% margin restored in 8 weeks.
Distribution
Manual Excel pricing, no safety nets for sales.
Result: 700 hours saved per year + stable margins.
For whom is
the Yggra Pricing audit and the Pricetainability Framework™
The Yggra Pricing Audit is customised for companies that strive for:
Improving profitability by identifying and addressing inefficiencies.
Expand into new markets and attract new customers with competitive pricing strategies.
Whether you are a CEO, CFO, or Head of Sales, this service provides the strategic data-driven insights and tools to enhance your company's financial performance and enable informed decision-making.
Discover what a pricing audit or a strategic pricing approach can concretely mean for your organisation.
