Insights

Pricing insights for
industrial B2B decision-makers.

Articles, analyses and insights on pricing strategy, margin leakage and commercial excellence. Written by pricing practitioners, not marketers.

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Featured
Margin Leakage
5 signs that your pricing is quietly destroying margin
Most industrial B2B companies lose 2— 5% net margin due to invisible pricing leakage. Here are the five patterns we encounter most often — and what you can do about them.
Robbie Eyckmans
·
8 min reading time
·
March 2026
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Recently published
Strategie
Pricing on the CFO's agenda: a guide
How to take pricing from an operational detail to a strategic agenda item at the board.
Robbie Eyckmans
·
6 min reading time
·
February 2026
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Analytics
Net Revenue Thinking: Why Gross Sales Mislead You
Net Revenue as a starting point reveals true pricing performance. Gross sales conceal reality.
Robbie Eyckmans
·
7 min reading time
·
January 2026
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Pricetainability™
Why pricing is not a project but a discipline
Pricing improvements that disappear after 6 months are not an improvement. The Pricetainability™ framework solves that.
Robbie Eyckmans
·
6 min reading time
·
December 2025
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Margin Leakage
3 articles
Margin Leakage
The whale curve: which customers deserve your attention?
5 min reading time
·
October 2025
Read →
Margin Leakage
Discount drift: the silent killer of B2B margins
5 min reading time
·
November 2025
Read →
Analytics
Pricing data: what you already have but don't use
Most ERP systems contain more pricing intelligence than companies realize.
Robbie Eyckmans
·
8 min reading time
·
July 2025
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Strategie
Indexation in B2B: how contracts grow with costs
Without an indexation policy, you pay for inflation yourself. A practical guide to contract management.
Robbie Eyckmans
·
4 min reading time
·
August 2025
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Talent
How to build a pricing function in an SME
From first hire to full team. The steps that SMEs skip — and why it costs a margin.
Robbie Eyckmans
·
6 min reading time
·
September 2025
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Margin Leakage
The whale curve: which customers deserve your attention?
A visualization of cumulative profitability reveals which customers generate margin — and which ones destroy.
Robbie Eyckmans
·
5 min reading time
·
October 2025
Read the article →
Margin Leakage
Discount drift: the silent killer of B2B margins
How invisible discount erosion erodes your price level year after year — and what you can do about it.
Robbie Eyckmans
·
5 min reading time
·
November 2025
Read the article →
Pricetainability™
Why pricing is not a project but a discipline
Pricing improvements that disappear after 6 months are not an improvement. The Pricetainability™ framework solves that.
Robbie Eyckmans
·
6 min reading time
·
December 2025
Read the article →
Analytics
Net Revenue Thinking: Why Gross Sales Mislead You
Net Revenue as a starting point reveals true pricing performance. Gross sales conceal reality.
Robbie Eyckmans
·
7 min reading time
·
January 2026
Read the article →
Strategie
Pricing on the CFO's agenda: a guide
How to take pricing from an operational detail to a strategic agenda item at the board.
Robbie Eyckmans
·
6 min reading time
·
February 2026
Read the article →
Margin Leakage
5 signs that your pricing is quietly destroying margin
Most industrial B2B companies lose 2— 5% net margin due to invisible pricing leakage. Here are the five patterns we encounter most often — and what you can do about them.
Robbie Eyckmans
·
8 min reading time
·
March 2026
Read the article →
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