About YggraThe pricing specialist for
The pricing specialist for
industrial B2B in Europe.
Yggra is the pricing specialist for industrial B2B in Europe. Not a generic consultancy, not a broad advisory firm. Only pricing — in depth, with proven impact.
“We touch data, not your ERP. We build pricing discipline, not dashboards.”
Robbie Eyckmansfounded Yggra from a conviction: pricing is the most underutilised lever in commercial strategy — and industrial SMEs deserve the same quality pricing expertise as multinationals.
With years of experience in pricing strategy, analytics and transformation for industrial B2B companies, he built Yggra as a platform combining three disciplines that are normally separate: consulting, analytics and talent. Not to be broad, but to be complete.
Robbie is an active member of the Professional Pricing Society (PPS), speaker at pricing conferences, and the driving force behind Pricetainability™ — Yggra’s proprietary methodology that transforms pricing from an ad-hoc activity into a management discipline.
With years of experience in pricing strategy, analytics and transformation for industrial B2B companies, he built Yggra as a platform combining three disciplines that are normally separate: consulting, analytics and talent. Not to be broad, but to be complete.
Robbie is an active member of the Professional Pricing Society (PPS), speaker at pricing conferences, and the driving force behind Pricetainability™ — Yggra’s proprietary methodology that transforms pricing from an ad-hoc activity into a management discipline.
Founder & Pricing Expert · Hasselt, Belgium
Four principles that define every Yggra pricing engagement
Principle 01
Diagnosis-first
No engagement without diagnosis. We don’t sell solutions for problems you’ve already defined. The expert sets the agenda.
Principle 02
Fixed scope, fixed fee
No open-ended consulting. Every phase is scoped, priced and delivered with clear outcomes. Transparent and predictable.
Principle 03
Expert-led
Yggra doesn’t send junior consultants. Every interaction is with an experienced pricing expert who recognises the problem — because they’ve seen it before.
Principle 04
Data, not your ERP
We work on top of existing systems. No IT project, no implementation, no disruption. Just financial truth from your own data.
Compact team, deep network of pricing professionals
Yggra is deliberately compact. No overhead, no layers, no juniors learning your case on your time. But behind the scenes stands a network of specialised associates.
Core
Pricing expertise
Every client-facing conversation is with a senior pricing expert. No account managers, no intermediaries. Direct contact with the specialist who understands your situation.
Associates
Delivery network
For larger engagements, Yggra brings in specialised associates — pricing professionals with proven track records. Screened to the same substantive standard.
Ecosystem
PPS & pricing community
Yggra is active in the Professional Pricing Society and the broader pricing ecosystem in Europe. That network feeds Talent, strengthens knowledge, and keeps us sharp.