What does ongoing optimization involve?
Monitoring of margin evolution
We are analysing:
margin per customer and segment
margin on new vs. existing business
impact of product mix
deviations from margin targets
This happens at fixed rhythms (monthly or quarterly), so trends are immediately visible.
Detecting exceptions & price violations
We follow:
unusual discounts
deviating pricing
structural exceptions
manual price changes
inconsistencies between sellers
This way, you can see exactly where discipline improves or deteriorates.
Analysing cost & market changes
Cost prices are changing faster than before. Transport, raw materials, energy, wages — everything is moving.
We monitor:
variations in cost price
impact on theoretical vs. realised margin
need for price adjustments per segment
This prevents inflation or cost increases from quietly eroding your margin.
Updating strategies & models
Pricing models need to evolve. New products, new segments, different cost structures, and new markets require updates.
We are reviewing:
bundles
tiers
guideline prices
segment structures
service levels
margin bands
This keeps pricing relevant, substantiated, and applicable.
How ongoing optimisation works in practice
A pragmatic approach tailored to SMEs
Monthly or quarterly report
You will receive a clear report with:
margin evolution
deviations & notable trends
recommendations with impact assessment
• • quick wins & structural improvements
Short review calls
No long meetings — just what is needed to make decisions.
Ongoing guidance
We do not take over pricing decisions, but we guide management and sales in making better choices.
Organisations that continuously monitor pricing experience:
increased margin stability
fewer surprises
less dependence on individual sellers
more discipline in the sales process
quicker corrections for deviations
better preparation for negotiations
an evolving strategy that aligns with reality
Pricing thus becomes a professional steering tool, not an administrative obligation.
Is ongoing optimisation suitable for your organisation?
For SMEs that:
are growing in complexity
want to manage pricing more professionally
want less variation between sellers
want visibility on margins over time
want their strategy to grow along
want to avoid that problems remain under the radar for years
