The basis for sustainable, predictable and profitable pricing
Pricing is one of the most powerful levers in any growth company.
Yet many SMEs still operate with ad-hoc decisions, spreadsheets, exceptions, and missing insights.
The Yggra Pricetainability Framework™ changes that.
This framework helps you build a predictable, scalable, and profitable pricing foundation for today and the long term.
Why pricing should be a strategic foundation
When prices are not managed but simply arise, this leads to:
margin pressure
inconsistency per customer or seller
loss due to incorrect discounts
lack of transparency
inefficient collaboration between sales and finance
With a clear pricing foundation, you create:
control
predictability
higher margins
fewer mistakes
better decisions
The Pricetainability Framework™ turns pricing into a strategic advantage, not a last-minute task.
What the Pricetainability Framework™ delivers to your business
Revenue Growth
With a strong pricing foundation, revenue grows more predictably.
Customer Retention
Consistent, fair pricing builds trust and loyalty.
Competitiveness
Your business performs stronger in competitive markets.
Financial Health
Better visibility on margin → better decisions → sustainable results.
Competitive Position
You distinguish yourself through professionalism, transparency, and stability.
For Management (CEO / CFO / Sales Lead)
The framework provides you with guidance, better insights, and less operational friction.
The 5 pillars of the Pricetainability Framework™
Column 1
Governance & Ownership
Clear rules. Clear roles. Clear decisions.
Without governance:
every discount becomes negotiable
exceptions pile up
customers exploit inconsistencies
prices become emotional instead of strategic
With governance you get:
transparency
guardrails and rules of play
approval flows
accountability
escalation rules
pricing discipline
This foundation prevents margin leakage even before the figures reach your ERP.
Pillar 2
Segmentation & Differentiation
Not every customer or product has the same value, and therefore not the same price.
We segment, among other things, on:
customer type
order frequency
strategic importance
product category
price elasticity
profitability
Resulting in:
better margins per segment
logical discount structures
realistic volume tiers
higher win ratios
Segmentation transforms pricing from one-size-fits-all to value-based pricing.
Pillar 3 Automated Pricing Logic & Indexation
Pricing that updates itself instead of manual Excel updates.
Common issues in growing companies:
outdated price lists
inconsistencies between sellers
forgotten indexations
manual uploads
error-prone Excel models
Automation brings order:
We build among other things:
dynamic pricing rules
indexation formulas
price brackets and pricing tiers
margin thresholds
automatic contract updates
This reduces the number of errors and provides stable margins during growth.
Pillar 4
Margin Transparency & Leakage Monitoring
You cannot steer what you cannot see.
Most companies lack consistent monitoring of:
discount behaviour
margins per customer
margins per product
deal profitability
contract performance
margin fluctuations over time
We provide structure:
dashboards
margin alerts
leakage heatmaps
approval flows
triggers for cost changes
clear reporting
You see problems early, not just after the quarter.
Pillar 5
Deal Discipline & Sales Enablement
Better tools → better behaviour.
Why sales often gives too much discount:
no insight into margin
no clear rules
pressure to close deals
little pricing support
customers who negotiate strongly
We provide sales with what they need to sell professionally and profitably:
margin calculators
recommended prices
discount rules
minimum thresholds
playbooks
deal desks
negotiation scripts
approval flows
The result: 20–40% less discount, without loss of win rate.
Do you recognise these pricing challenges?
Accurate diagnosis
Our analysis makes inefficiencies and hidden margin leaks immediately visible.
Clear analyses
You will receive clear, data-driven insights for better decisions.
Quick result
We quickly bring opportunities and risks to light — without complex processes.
Concrete action plan
No theory, but practical recommendations tailored to your needs.
High yield
Impactful improvements that are immediately felt in your margin.
Ready to harness the potential
of your pricing?
It is time to transform pricing into your strongest leverage for profitability.
With Yggra, you build a sustainable system that works for your SME, today and tomorrow.
